Founder & GTM Leader | Agentic Automation Advocate

About Ralf Paschen

With over 20 years of experience driving growth for enterprise SaaS, DevOps, and automation platforms, I transform marketing, sales, and product teams into one strategic growth engine. From startups to global enterprises, I've built teams, developed category-defining messaging, and accelerated pipeline growth across the tech landscape.

Professional Impact

At xtype.io, Broadcom, and Hadean, I've consistently delivered strategic value and measurable results.

Pipeline Growth

Delivered up to 60% marketing pipeline contribution through targeted GTM strategies and campaign optimization.

Market Recognition

Repositioned products for Gartner and Forrester leadership, elevating brand perception and competitive standing.

Sales Enablement

Created actionable GTM playbooks that equip sales teams with the tools and messaging to drive consistent success.

Strategic Partnerships

Through GTM Consult and advisory roles, I partner with B2B SaaS companies—bootstrapped, PE, and VC-backed—to build scalable go-to-market functions that deliver real business value.

Building GTM teams that drive measurable business outcomes

Developing category-defining messaging that differentiates in crowded markets

Creating and executing GTM strategies that align sales, marketing, and product teams

Optimizing go-to-market motions for efficient pipeline generation

What Drives Me

Growth with Purpose

Aligning marketing, sales, and product to unlock real outcomes—not vanity metrics. I believe in sustainable growth that creates lasting value.

Leadership in Agentic AI

Aligning marketing, sales, and product to unlock real outcomes—not vanity metrics. I believe in sustainable growth that creates lasting value.

Enterprise & SaaS Expertise

Navigating the challenges of selling complex tech to demanding enterprise buyers on a global scale. I understand what it takes to succeed.

Let's Build The Future Together

Ready to transform your go-to-market strategy and drive meaningful growth for your business? Connect with me to explore how we can collaborate.

Let’s Talk Growth