GTM Services
Build a Scalable GTM Engine That Delivers Predictable Revenue
Hands-on services to align sales, marketing, product, and success teams—driving 3-5x pipeline coverage, 20-40% higher conversions, and reliable cross-regional growth




Our Services
Unlike detached consulting, Ralf Paschen leads execution alongside your team until systems stick—leveraging 20+ years in B2B SaaS scaling.
Fractional CMO / Interim GTM Leadership
Executive ownership during scale-up, restructuring, or expansion. Full accountability for pipeline performance—no decks, just results. Ideal for new CRO/CMO transitions or PE-backed firms needing immediate rhythm. Delivers: Aligned leadership, forecast accuracy, and operational confidence.
Fractional CMO / Interim GTM Leadership
Executive ownership during scale-up, restructuring, or expansion. Full accountability for pipeline performance—no decks, just results. Ideal for new CRO/CMO transitions or PE-backed firms needing immediate rhythm. Delivers: Aligned leadership, forecast accuracy, and operational confidence.
GTM Assessment & Operating System Design
Deep diagnostic uncovers conversion leaks, misalignments, and friction points. Followed by rollout of repeatable systems for pipeline, handoffs, and metrics. Perfect for inbound plateaus or post-$3M stalls. Delivers: 25% shorter cycles, clear attribution, and shared GTM cadences.
Sales-Led, PLG & Market Expansion Alignment
Integrates sales-led, PLG, and channel motions into one revenue engine for US/EMEA/DACH growth. Operationalizes hybrid models without broken handoffs. Delivers: Scalable expansion playbooks, improved NRR, and cross-market repeatability.
GTM Team Architecture & Execution Discipline
Designs org structures, KPIs, and rhythms that enforce accountability. Applies AI for signal (not noise) in forecasting and ops. For hands-on, data-minded teams ready to ditch ad-hoc hacks. Delivers: Disciplined execution, CAC efficiency, and team ownership.
GTM Metrics & AI Optimization for your Business
Unlock data visibility across CRM/marketing stacks. Deploy AI for accurate forecasting, attribution, and pipeline signals—driving CAC efficiency and NRR for data-minded teams. Delivers: Reliable metrics without noise.
Let's Build The Future Together
Ready to transform your go-to-market strategy and drive meaningful growth for your business? Connect with me to explore how we can collaborate.


